Privacy Policy

When you register and then use NIU’s products and services, via NIU Canada’s Website or mobile APP (hereinafter together the "Services"), NIU Canada collects and processes certain personal data about you. As part of our commitment to protect your personal data in a transparent manner, we want to inform you:

• Why and how NIU Canada collects, uses and stores your personal data
• The lawful basis on which your personal data is processed
• What your rights and our obligations are in relation to such processing

In this Data Privacy Policy, "personal data" means any information relating to an identified or identifiable natural person, as defined by the EU GDPR and any national implementing laws, as amended from time to time. An "identifiable natural person" is a person who can be identified directly or indirectly by factors such as name, ID number, location data, online identifier, or other factors specific to physical, physiological, genetic, mental, economic, cultural, or social identity.

This Data Privacy Policy is separate from our Cookies Privacy Policy. For more information on how we use cookies and trackers, please visit https://www.niucanada.com/en/cookies/.

We collect personal information that you provide directly to us, especially when creating or modifying your account and when using our Products and Services. Categories include:

• Identification information (Name, nickname, phone number)
• Electronic identification data (Email, login info, Password, IP address, logs, cookies, trackers)
• Vehicle Information (Ownership ID, Guest user ID, Crash info, Ride behavior, Total/day mileage, Battery health, Vehicle insurance, Component info, Vehicle SIM info, Parking signals, Theft info, Maintenance info)
• Geo-localization data

You may deactivate geolocation at any time. Geolocation is indicated via a particular icon.

We only process your personal data if (i) we have your prior consent, (ii) processing is necessary to provide NIU Canada Services, or (iii) processing is necessary for legitimate interests pursued by NIU Canada.

Main purposes include:

• Allowing use of NIU Canada Services and Products
• Answering customer enquiries
• Providing warranty/guarantee services
• Identifying defects and improving products/services
• Personalizing services, including advertising
• Statistical analysis
• Preventing fraud, criminal activity, and misuse of products/services

Your personal data may be accessed by authorized persons or service providers for the purposes above. These providers are bound by data protection obligations.

Your data may be transferred outside the EU, currently to China. NIU Canada will ensure appropriate safeguards are applied.

NIU Canada retains personal data only as long as necessary for the purposes collected or to comply with legal obligations. Typically, during the business relationship and, beyond, for proof, promotional, or accounting purposes, within statutory limitation periods.

NIU Canada implements technical and organizational measures to protect your personal data against unauthorized access, destruction, loss, alteration, misuse, or disclosure. Personnel are required to comply with internal rules and follow all security measures.

For questions about security procedures, you may email us.

You have the right to access, modify, rectify, limit, delete, and request portability of your personal data. You can withdraw consent where given without affecting prior lawful processing. You may also lodge a complaint with the relevant supervisory authority.

To exercise your rights, email us.

This website may link to third-party websites not controlled by us. NIU Canada is not responsible for their privacy practices. We encourage reviewing each website’s privacy policy.

Registration is not required to use the website, though forums, blogs, and message boards may require registration. Personal data provided is not shared without consent.

Comments or articles may be visible to all users. Visitors may opt-in for communications such as newsletters or promotions. Opt-out is possible via email or “unsubscribe” links.

If you have questions regarding this Data Privacy Policy, please email us.